Naija-SMS advertising is evolving as an extremely desirable method of target marketing for a range of market groups ranging in age from late-teens to middle aged. In many cases SMS advertising can be integrated into planned advertising campaigns to leverage response rates, or new campaigns can be built with SMS text messaging as the primary mechanic.

Note: While we have access to opt-in SMS lists based on a range of demographic data, SMS advertising must meet our criteria before will will proceed. This criteria is based on; offer, industry and value to the recipient. If a campaign is considered unsuitable for SMS, we can also help you keep your customers intact.

For many businesses and ad agencies, the only limitation has been access to a knowledgeable SMS supplier who can offer a range of services and an understanding of marketing to allow the creative to become a reality.

PlusOne is your gateway to the exciting world of SMS advertising and SMS marketing. By accessing our services, your business can benefit from innovative services. Why not embrace this new gsm marketing technology.

Why SMS is so important;

• SMS advertising is timely - deliver at the exact time your advertisement will have most impact

• SMS can target a mobile audience - mobiles are on 12-18 hours per day

• SMS advertising is cost effective

• Ideal for the 19-45 market

• Response device is already present

• SMS is personal

• SMS advertising response rates outstrip all other forms of advertising

Through our specially packaged software, we can provide virtually any SMS activity including;

• Personalised SMS broadcasts to existing databases held by the client on days and exact times required (personalised if names are available)

• SMS-based competitions to provide fun and interactivity with any event - ideal for building SMS response databases with response (games of chance or skill-based)

• SMS for Brand reinforcement

• Multiple choice response games to fully engage the consumer

• SMS-email response mechanisms for feedback/comments/input

• SMS-based polls

• Viral marketing

• Other applications as required
  

We can help you effectively use SMS for;

• SMS product launches

• SMS Brand reinforcement

• SMS Customer Loyalty Programs (i.e. shopping centres, or larger stores, Brands)

• SMS supported movie/band promotions etc

• SMS direct response mechanism for advertisements (linked with print/radio/TV/handouts/billboards)

• SMS special promotions and events

• SMS special youth market activities

• SMS Polls, SMS opinion surveys etc

Industries that are using SMS include;

• Advertising & Marketing

• Agriculture

• Arts & Entertainment

• Banking & Finance

• Charity & Fundraising

• Computing & Internet

• Construction

• Dating & Romance

• Education

• Emergency Services

• E-Commerce

• Food & Drink

• Government & Politics

• Healthcare

• Music

• Policing & Law Enforcement

• Public Services

• Pubs & Clubs

• Property & Real Estate

• Publishing & Media

• Radio

• Recreation & Leisure

• Recruitment

• Religion

• Retail

• Science & Nature

• Services

• Sport

• Telecoms

• Television

• Travel & Transport

If your business one of the above, or if you are an agency with clients who fall into any of the above categories and would like some examples of what is possible, please feel free to Contact Mr. Eric Chikaodinaka Okpe at 176 Ijesha Road, Surulere, Lagos Nigeria. naija-sms@hotmail.com or naijamobile@gmail.com +2348-0334-40045.

Now is the time to be actively thinking about SMS advertising, SMS marketing, interactive uses of SMS. New media advertising is taking off as marketing managers are faced with increased pressure to get more out of their budgets. The ability for SMS to deliver response rates from 11-45% means there is an unquestionable cost/benefit.

This will be further enhanced by our introduction of SMSPlus - which means campaigns can be run at no cost, as inbound participants pay ingoing and outgoing call costs. (Set-up costs still apply).
This service is live from mid-May 2003.

We only use Australian telecommunications carriers to ensure the highest level of delivery.

Read some SMS case studies of how SMS is being used.